Description
As a Digital Marketing Specialist, you will play a vital role in our on-line marketing team, responsible for optimizing our website for organic traffic and assisting in the execution of campaigns. Your expertise in SEO and digital production will be instrumental in driving successful marketing initiatives and enhancing our online presence. You will also be responsible for analyzing data from various digital channels to provide valuable insights that inform our marketing strategies.
Responsibilities:
SEO Optimization:
- Lead the SEO efforts to ensure our website is optimized for organic traffic and improved search engine visibility.
- Conduct thorough keyword research, implement on-page SEO strategies, and monitor SEO performance regularly.
- Collaborate with content creators to incorporate SEO best practices in content creation and distribution.
Digital Project Management:
- Assist in managing digital projects, ensuring timelines, deliverables, and objectives are met.
- Coordinate with stakeholders to streamline workflows and maintain project documentation.
Digital Production and Campaign Support:
- Create and manage landing pages for specific campaigns, ensuring alignment with campaign objectives and user journey.
- Manage and update our website, ensuring content accuracy, visual appeal, and optimal user experience.
- Support with the gathering and analysis of data from various sources, including website analytics, social media channels, and paid media campaigns.
- Support with reporting and summarizing performance metrics to ensure campaigns are meeting primary KPIs.
- Monitor industry trends and competitors' digital strategies to identify opportunities for improvement and innovation.
- Provide recommendations based on competitive analysis to enhance our digital marketing efforts.
Stay Current with Digital Marketing Trends:
- Keep abreast of digital marketing best practices, emerging technologies, and SEO trends.
- Apply new knowledge to improve our digital marketing strategies and tactics.
Qualifications:
- Degree in Digital Marketing, Digital Media, Data Analytics, or a related field preferred
- SEO optimization and/or digital marketing experience is an asset.
- Proficiency in website management platforms and content management systems
- Strong analytical skills, with the ability to derive insights from data and make data-driven decisions; must be able to interpret data and provide actionable insights.
- Experience with digital analytics platforms, such as Google Analytics and social media insights.
- Excellent project management skills, with the ability to manage multiple tasks and priorities in a fast-paced marketing environment.
- Strong attention to detail and a commitment to delivering high-quality work.
- Excellent communication skills, with the ability to present complex data in a clear and concise manner.
- Ability to work collaboratively with cross-functional teams and stakeholders.